Engage the Right Broker

It is absolutely essential that a high growth company engage a reputable broker with a dominant presence in the markets in which the company owns or leases real estate. An attentive broker can play an integral role with the company’s efforts to address its real estate goals and provide important insights for the company’s strategic real estate plan. The broker should have the qualifications necessary to keep the company informed about market trends in each submarket in which the company operates or may need space. The broker should be engaged to help the company anticipate favorable market conditions to exploit the opportunities for locking in occupancy costs at the best points in the market. If the company faces redundancy in its real estate holdings in a particular jurisdiction, the broker should be tasked with proposing a plan to expeditiously eliminate duplicative leases and centralize the company’s operations in that location. The right broker can contribute meaningfully to the company’s strategic real estate plan. Next, I will give you a checklist about how to choose the “right” broker. Stay tuned.

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